St. Petersburg was the capital city of the 7th International Jazz Day celebrated on 30 April under UNESCO auspices. Proxy Centre handled accreditation of participants and guests of the musical event.
Proxy Centre’s staff handled everything involved in online registration, accreditation and venue access control for participants in the educational programme and the Global Concert.
At the first stage, the company’s IT department developed a special registration website where everyone wishing to attend could submit their personal details for registration. Those who registered could use the website to choose the educational events they wanted to attend and download e-tickets. The participant’s account also gave the option of applying for a badge to attend the Global Concert.
At the stage of preparations for accrediting International Jazz Day participants, Proxy Centre staff selected and trained accreditation operators and personnel for controlling access to events. For a week, the principal accreditation point was open in the Angleterre Hotel; on the day of the concert, an accreditation Help Desk was also open at Mariinsky-2 Opera and Ballet House, the main venue of International Jazz Day.
The company provided all the equipment for making the badges: computers, printers, cameras for taking participants’ pictures.
Overall, the accreditation points issued more than 1,900 badges.
Proxy Centre also controlled access to the educational events and the Global Concert of International Jazz Day, for which it provided special equipment to scan bar codes on e-tickets and accreditation papers.
UNESCO declared the International Jazz Day in November 2011 to raise the global community’s awareness of the educational role of jazz in promoting peace, unity and dialogue and expanding contacts between people.
The 7th International Jazz Day was organized by the governments of St. Petersburg and Moscow and by the Commission of the Russian Federation for UNESCO. Russia’s famous sax player, People’s Artist of Russia Igor Butman, was head of the project.
The programme of International Jazz Day in St Petersburg featured free concerts on open-air stages, lectures and master classes, discussion sessions on topical issues of jazz in Russia and around the world. The opening ceremony was held at the General Staff Building on Dvortsovaya Square; the Jazz Philharmonic and the Small Halls of Mariinsky-2 served as venues for the educational and discussion programmes. The celebration of jazz culminated in the All-Star Global Concert on 30 April at Mariinsky-2. The concert featured Herbie Hancock, Luciana Souza, John Beasley, Marcus Miller, Till Brönner, Dianne Reeves and other legendary jazz musicians.
In addition to concerts and educational events, St Petersburg presented exhibitions and a retrospective of music- and jazz-themed films from the Soviet Union, Russia and other countries screened in the city’s cinemas. Mariinsky-2 set up exhibitions of paintings and photos on the history of jazz in Russia.